Forza Motorsport 5: FilmSpeed

Screen Shot 2013-10-02 at 5.15.25 PM
In a forthcoming article, I write about the importance of superlatives in the design and appeal of contemporary adaptations of the zoetrope. In particular, I consider the size and scale of recent zoetropic sculptures and installations, including Sony’s BRAVIA-Drome, which is on record as the world’s largest zoetrope. Since finishing the article, a new promotional video for the video game Forza Motorsport 5 has come out, which extends this idea by featuring a zoetropic installation that is arguably one of the fastest in the world.

The individual frames, on aluminum panels, were spaced along a racetrack and designed to achieve fluid motion only if captured at a speed of around 100 mph (the car being driven was the McLaren 12C). According to a behind-the-scenes feature, the car’s speed had to remain both consistent and precise to achieve a steady frame rate, and the added weight and bulk of the camera mounted on the car required some compensation in terms of steering and handling turns. More on the piece here, and here’s a nice behind-the-scenes video:
http://video.wired.com/watch/exclusive-behind-the-scenes-of-the-new-forza-motorsport-5-trailer
FilmSpeed is another great example of how an old technique/technology is refashioned to advertise a new one. It’s really stunning to watch.

Advertisements
Forza Motorsport 5: FilmSpeed

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s