Coca-Cola’s Virtual Thaumatrope

I am so excited by this simple new site developed by Coca-Cola. is a simple virtual interface that allows users to select a thaumatrope from a small set of different designs (packaged in a little cylindrical case, just as some original sets of thaumatropes were) and then “spin” the thaumatrope, either by using the up and down arrow keys or by using the slider on the right side of the screen. I’m not sure if the included thaumatropes are contemporary designs based on original ads, or if they’re reproductions. Either way, the site is a fascinating adaptation of the thaumatrope (and harkens back to the days when the toy was frequently employed for advertising purposes).

Coca-Cola’s Virtual Thaumatrope

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