Animated wine labels: An American tradition?

Last spring, one of my colleagues was gifted a bottle of Francis Ford Coppola’s Director’s Cut wines. She gave me the bottle, because the label featured a zoetrope strip. Apparently each variety features a signature reproduction of a nineteenth-century animation. The wine they call “Cinema” (a mixture of Cabernet and Zinfandel) has a full-color strip featuring a boy and two dogs playing with a hoop. The Zinfandel has one of a couple ballroom dancing. The Pinot Noir’s label has a grotesque little gag of a dancing boy who removes his head. The strip on the Chardonnay bottle shows a little girl in each phase of a jumproping cycle. The Cabernet Sauvignon features a devil brandishing a pitchfork precariously balancing on a ball.

Image from here.

The wine’s website says “every bottle of Director’s Cut pays homage to the history of filmmaking and the uncompromising standards that make both winemaking and filmmaking true American art forms,” which interestingly claims both the movies and winemaking as pasttimes perfected by Americans. I’m not certain that I fully understand the parallel, but I do like the labels a lot. They give some movement and dynamism (and history!) to something that’s otherwise static.

Animated wine labels: An American tradition?

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