One of the central issues I’m interested in exploring is the difference between uses of optical toys in public and private contexts. Vladmaster‘s custom View-Master reels have been on my radar for awhile. Vlad is a Portland-based artist who designs her own View-Master sets that seem really interesting, but what I didn’t know is that she also holds enormous theater performances, in which each audience member has a View-Master and they advance the reels in unison along with an accompanying soundtrack. Fantastic. I would love to attend one. Vladmaster’s reel sets are available for purchase here.